The Vietnamese word "cưng" primarily means "to pamper" or "to treat with affection." It is often used to describe the way someone cares for or dotes on someone they love, typically in a gentle and loving manner.
In some contexts, "cưng" can imply a sense of endearment, often used to refer to a partner or a child. It can convey a deep emotional connection, similar to how one might refer to a loved one as "sweetheart" or "darling" in English.
While the primary meaning relates to pampering, "cưng" can also imply a sense of being cherished or adored. It can refer to someone being treated as very special or important.